If you’ve been following my posts you’ll know that in the last post I got up to the point where I was ready to build the Trybe.one platform using WordPress.
That platform is now complete (if you’re reading this article on Trybe.one then you’ll know that!) and so far the platform is performing incredibly well!
In a little over 2 weeks I’ve managed to get nearly 200 members on the platform, and I’m getting an average of 500 sessions per day as measure by Google Analytics. For a new platform, these figures are fantastic!
How am I doing it?
I think a large part of this success is because of the viral marketing strategy that is literally “built in” to the platform. By giving people token rewards for signing up, sharing content, and inviting new members, there’s great incentive for people to do so.
However, a viral marketing strategy means nothing without providing real value, or without getting people onto the platform in the first place!
I’m trying to do this on a low budget, so paying for advertising was not really going to work. Besides, if you pay for ads without first creating something great first, they probably won’t work for long.
Because I’m creating the Trybe token on EOS, and I know quite a bit about how EOS works, I decided to start writing some in-depth articles about EOS and sharing them with the very active and passionate EOS community.
These articles were written at a time when EOS was just launching its mainnet and everyone was a bit confused about how the voting process would work – so I focussed on providing well researched information to the community and then I shared my articles with them on Reddit, Twitter, Telegram, and Medium.
Because I was already a member of these communities – and they each have tens of thousands of active members – it wasn’t hard to start getting some traction for my articles. Each time I posted a link to them, hundreds of new people came to my site!
Before they did, though, I made sure that they’d find some interesting content on there. Instead of trying to write dozens of great articles myself, I wrote a few and I contacted other authors who had already written great articles and asked for permission to re-publish their articles on my site.
Most of them agreed – and this allowed me to very quickly build a repository of great content.
Which meant, when people visited the site through the links I was posting, they found a whole heap of things they were interested in.
Also, because some of the people who I’d reached out to were well known in the community – it made my site start to look like an authority site from day one 🙂
SEO – Free, targeted traffic
Getting new visitors via existing groups on social media is one thing, but if I want to reach a wider audience then I’m going to need to do more than that.
Search engine optimization is a great tactic to start driving large amounts of free, targeted traffic from search engines.
The first thing you need to do, however, is to work out what search terms people are actually searching for. For this you can use the Google Adwords Tool which allows you to see how many searches there are each month for any particular keyword, or you can use something a little bit more sophisticated (and expensive) such as the SEMrush tool.
The column on the right (volume) shows the number of searches for that term per month in the US. as you can see – creating a website based around cryptocurrencies has the potential to attract a very high number of visitors.
The benefit of SEMrush is it not only allows you to find great keywords, but it allows you to track your position for them as well.
So, here’s how the process goes:
– Find great keywords relating to your product/service which have lots of searches per month
– Check the competition for those keywords (SEMrush does this for you but you can also just type the keywords into Google and see what type of sites are in the top 20. If they’re all big, established sites, then it might be hard to compete)
– In this case, look for “longtail” keywords – which are longer, less obvious keywords with lower search volumes but which are easier to rank for.
– Establish a group of keywords that you think you can rank for that have a reasonably high volume per month.
– When choosing keywords – remember to keep in mind the “intent” of people who are searching for those terms. Are they just looking for information, or are they actually looking to purchase something? Depending on the goal of your website (sales or just a high volume of visitors) this will be important. Target keywords that are going to bring in the right type of visitors.
– Now, go an create the best quality content you possibly can based on those keywords. Write in-depth articles that are at least 2000 words long and that are better than other articles on similar topics.
– Once you’ve created this great content, share it as much as possible with online communities who might be interested in it.
Stage 2 of SEO – Link Building
Creating great content is only the first step towards getting your website ranked on Google and other search engines. The second step is to start building high quality links to the homepage of your site and to the specific articles that you want to rank.
There are lots of ways to do link building – you can hire someone, you can pay for guest posts, or you can take the time to reach out to relevant blogs yourself and ask if they’d allow you to post an article on their site with a link back to yours.
Plenty of other people have written great articles on this stuff – check out Neil Patel for some in-depth guides – so I’m not going to go into too much detail here. The only thing I’ll tell you is this – make sure you get the highest quality links you can. Don’t be tempted to purchase lots of cheap links. They’ll do more damage than good.
If you are going to buy links or guest posts, you should look at spending no less than $100-$500 per link. I know this sounds a lot, but it’s the only thing that’ll work. If you’re going to do guest posts yourself, make sure that the sites you’re posting on have a DA of at least 30 or more (DA = Domain Authority – a Moz metric).
You probably won’t need hundreds of links – even 10-20 will be enough to start ranking for some of the less popular keywords.
Building your Social Presence
The other thing you need to focus on is building your social presence. Don’t try to build a following on every social site out there – choose a few that suit the type of product you’re trying to build, and where your potential users/customers might hang out.
For Trybe I chose Twitter, Linkedin, Medium, Reddit, and Telegram.
Start building a presence on the sites you choose, and start interacting with other people in the area that you’re working in. This will help you build a network and it will also expose you to some great people who are interested in the same kinds of things you are.
Don’t be shy about reaching out to people – most people are friendly and especially in the world of startups – people are usually happy to give you a bit of their time.
This way also, you start to get an idea of what people are interested in and what the community needs. If you can help provide that, then you’re well on your way to providing a service or product that people will find useful – and hence creating a successful business for yourself!
Anyway – that’s it for now! I hope you’ve found this post useful. Feel free to ask any questions in the comments below 🙂