Generally, dApp developers do not produce commercial advertisements. However, there have been some notable dApp advertisements recently.
You may meet Publyto ads on theaters, GiantScreen, and TV. It is cool that crypto-currency and blockchain are entering our real life.
What is PUBLYTO ?
You can guess at the next image
EOS Chestahedron exposed just before the end of the ad
(Note that the EOS CI is available to anyone without ownership)
If you know a little bit about the blockchain, you can see that Publyto is a dApp made on the EOS platform.
I looked for the white paper of Publyto. It is more than 100 pages long. While participating in other ICOs, I’ve looked at several white papers, but the Publyto White Paper shows signs of working hard on theory and explanation. It tried to explain logically. It is different from other white papers.
Let’s explain briefly.
PUBLYTO is a blockchain platform for contents compensation created on all Medias and writer, editor, curator, reply, etc. Provide compensation to all . It borrowed a model from Steemit, However, it is not just about the Steemit,, it includes all media contents. (blog, U-Tube, Instagram, etc.) This makes compensation structures possible through embeding, URLl, etc. This means that power bloggers and U-Tubers can once again build an import structure. Even a sales site like Amazon can be rewarded for posting comments.
Strategy to Support Individual’s Profit Making
1. Content Reward Plug-in
Content reward plug-in includes content making and curation reward. PUBLYTO users can install and use it without being hindered by media content types and topics. If a curator expresses the degree of sympathy with voting power, the reward amount for contents and curation will be defined correspondingly. For sympathy means, call it ‘Like’ but Publyto is ‘Thanks’
2. Holding Advertisements
The circulation of coin (PUB) and fiat currency is necessary for the publishing ecosystem to flow freely. It also requires corporate capital rather than individual capital. To this end, Publyto supports the contract and transaction of advertising.
Each user not only makes profits by holding advertisements, but they can also execute advertisements. PUBLYTO provides EPM (Earning Per Thousand), EPC (Earning Per Click), and EPA (Earning Per Action). EPM calculates ad holding profits based on the exposure times. EPC is based on the number of users’ clicks. Lastly, EPA calculation is based on the number of goal implementation such as users purchasing commodities. PUBLYTO has real-time bidding for advertisement trading. Profits earned from holding ads are subject to taxes. Collected taxes(“fee”) are burnt, causing deflation.
3. Other Support
PUBLYTO content portal : The figure below shows the example of PUBLYTO content portal. It shows how all published posts inserted with PUBLYTO Plug-ins are automatically called. Called contents are registered into individual newsrooms within the PUBLYTO portal, allowing published contents from different media platforms to be collected. For popular contents, they also get chances to be introduced on the portal main page.
Providing Profit and Data Analytics : One can specifically monitor one’s individual profit generating experience through ROI proof. Moreover, it provides fragmented analytic factors to enable dimensional monitoring such as device, region, channel, and time analysis.
The beta version is about to be released. It is expected next week or early November 2018. Beta will show: (Source: Official Telegram Pin writing )
– Complement UXUI and exception cases
– Response web optimization
– Google and Instagram API Approval Procedure
– Self-contained API
– Implementing a token economy model
– Smart Conveyor
– Implementation of the Event-sourcing
– Performing an alpha test
– Complementing the “Envicease(click)” User Re-enrollment Policy
It is PUBLYTO’s first dApp and a content publishing service launched in 2015. It’s using picture sharing social media type to secure marketability. Envicase is collecting core influential user layers from fashion/beauty/living content writers
– Symbol: PUB
– 1 PUB = 0.002 USD (25th. Oct 2018)
– Total Supply: 10,000 million PUB( Forced lock-up : 4,000 million PUB )
– Official exchange : Chaince Exchange
other exchange : Newdex (Newdex is confirmed as a arbitrarily listed exchange without the permission of the publyto)
Official website : https://publyto.io/
PUBLYTO White paper : https://publyto.io/whitepaper/PUBLYTO_whitepaper_v1.3_en.pdf
Thanks for reading.
PS. Beta testers are being recruited . let you know when I get more details.