Augmented and virtual reality are particularly hot topics in recent years, and they will be so over the next few years, especially in the world of advertising and marketing. However, it is not always clear to everyone how this technology can be used to effectively improve our lives. It is certain that VR and RA will influence the way we use technology, but … just like that, it’s an uncertain question for many people.
The augmented virtual reality will help many vertical sectors to show what the customer can expect, from granite countertops to plastic surgery. It is visualisation and experience that add value to the sales and marketing process.
I read that Jordan Edelson said that VR and AR will both be used by advertisers and marketers for short storytelling of brands and companies. Both technologies allow you to create interactive experiences around branded content. Traditional forms of advertising and marketing have been very limited in terms of interaction with the end user, limiting their effectiveness.
In my opinion AR has already become a key ingredient for experiential marketing and is a way to close the cycle between print and digital. Marketers can elevate their real-world messages with digital interactions by increasing engagement time and message resonance, effectively bringing their digital reality to the real world. In contrast, virtual reality allows marketing professionals to bring the audience into a controlled environment, such as a virtual store, where they bring the real world into a digital reality.
With AR technology, advertising will no doubt become more integrated into our daily lives. Advertising and marketing will use more data in real time based on user preferences to dynamically influence messaging, colors, avatars, timing and positioning. A more fluid human experience is the ultimate goal
Do you think that Walmart (one of the biggest American companies) would have applied for two patents describing a “virtual showroom” and a realization system that would connect customers dressed with VR headphones and sensor-equipped gloves to a three-dimensional representation of a Walmart store , where to wander between digital corridors from home and “grab” products, which would be immediately picked up and shipped from a fully automated distribution center.
I believe that VR and AR will allow consumers to have more engaging experiences in exploring new products or services. In a world where everyone reads reviews or looks at photos before clicking “add to cart”, VR and AR could allow consumers to get a 360-degree view of a product before actually buying it. This could benefit the e-commerce space and also allow more experiential marketing.